![Mayfield_C.jpg](https://static.wixstatic.com/media/d762df_4ee44bb9364c4ef9bf7049058329b578~mv2.jpg/v1/fill/w_979,h_646,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Mayfield_C.jpg)
Entrepreneur Stories Mayfield
Web Content and Social Media
The Client:
Mayfield Fund, a global venture capital firm, wanted to highlight their “people first” approach to investing by creating unique spotlights on their entrepreneurs. Mayfield partnered with Alberston Design to build entrepreneur-centered case studies for their website and social media. Their goal was to capture the approachability of high-profile founders.
My Approach:
I partnered with the Albertson Design team to bring their character-focused approach to life, which lent itself naturally to black and white photography. I wanted each subject to appear larger-than-life but accessible, creating portraits that were both sculptural and intimate. Shooting in a small space, it was important to me that each subject appear natural while I focused on hands and facial expressions. I applied the grain structure of black and white digitally (harkening back my preferred Kodak Tri-X film-of-choice from the analog days). My goal was to deliver multidimensional portraits celebrating the timelessness of black and white photography. Read more about our collaboration here.
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![](https://static.wixstatic.com/media/d762df_4da96a933d384b2c9f9a32708dac873a~mv2.png/v1/fill/w_49,h_32,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/d762df_4da96a933d384b2c9f9a32708dac873a~mv2.png)
![](https://static.wixstatic.com/media/d762df_82fe3038ac6c4c67a1cd5784b45a124a~mv2.png/v1/fill/w_49,h_32,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/d762df_82fe3038ac6c4c67a1cd5784b45a124a~mv2.png)
![](https://static.wixstatic.com/media/d762df_370a3320dbf54260b142792f732605f6~mv2.png/v1/fill/w_49,h_32,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/d762df_370a3320dbf54260b142792f732605f6~mv2.png)
![Mayfield_03c.jpg](https://static.wixstatic.com/media/d762df_0954595513bd4aa786a1282dfb792014~mv2.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Mayfield_03c.jpg)